USING TECHNOLOGY TO FACILITATE INTERNATIONAL STUDENT RECRUITMENT
WHY THE GLOBAL VIRTUAL OVERSEAS STUDIES FAIR
A unique global organising network
The Overseas Studies Fair is hosted by a unique inter-continental network of leading event management companies from 25 strategic countries. This ensures that exhibitors benefit from global marketing and visitor interest but also receive personal attention from an organiser in your home-country.
As the leading global virtual study fair dedicated to international student recruitment , it will provide a direct, authoritative and international platform to interact with your target visitors, wherever they are in the world.
The event will showcase up to 15 country or regional halls of exhibiting educational institutions for among others, Africa, Middle-East, China, India, UK, Europe, Asia and South America, focussing on the country network: Africa (South Africa, Ghana, Rwanda, Zimbabwe), South America (Mexico, Brazil), Europe (Poland, UK, Greece, Portugal), Middle East (Turkey, Iran) and the East (Russia, South Korea, Japan, Thailand, Indonesia, Phillipines, Singapore, Malaysia, India and China).
The educational market is global and growing
Over 7 million students are expected to be studying globally by 2030 with the rate of increase exponential over the past decade. The value of of the international student market business is conservatively estimated at US$100bn ( https://www.universityworldnews.com)
COVID has shifted the way of doing business. The solution is a virtual platform (accessible via internet) that removes market access obstacles like travel restrictions, alerts, natural disasters and costs but that can even improve the effectiveness of physical exhibitions by offering outstanding interactive features. COVID and restrictions on international travel is expected to reduce the international student number significantly in 2021, but this provides a unique opportunity for educational institutions to diversify their recruitment country sources and reduce reliance for recruitment from traditional feeder countries, where economic recession and other forces are projected to reduced feeder numbers.
GLOBAL EDUCATION IN CONTEXT
- In 2017, there were over 5.3 million international students, up from 2 million in 2000 (UNESCO, 2019). More than half of these were enrolled in educational programmes in six countries: The United States of America, the United Kingdom, Australia, France, Germany and the Russian Federation.
- Prominent sending countries of international students include China, India, Germany, Republic of Korea, Nigeria, France, Saudi Arabia and several Central Asian countries
- It is projected that the number of internationally mobile students will reach 6.9 million by 2030 a 30% increase over the 5.3m in 2017.
- Considerable challenges remain ahead, starting with the unknown duration of the pandemic and travel restrictions, in a context of global economic recession.
- To build sustainable international student recruitment strategies Higher Education Institutions (HEIs) need to diversify the markets from which they recruit, both to take advantage of future growth potential from emerging markets, and to reduce dependency on – and exposure to risk from – traditionally major markets such as where demand has proven to be volatile.
- Higher education can expect at least 12 months of “abnormal conditions” from the COVID-19 pandemic – with at least five years before global student mobility recovers, according to Professor Simon Marginson, the director of the Centre for Global Higher Education, a partnership of 14 universities with its headquarters at the University of Oxford in the United Kingdom.
- This suggests that In the near future educational institutions may be hunting scarce international students for some years to come.
- Economists suggest a possible 10% reduction of global GDP and a very long recovery period – with the greatest impact in the emerging countries from which many western institutions draw many students, in South Asia, India, Pakistan, Bangladesh, Nepal and Sub-Saharan Africa.
- Marginson said with East Asia recovering quicker medically, one effect will be that there will be more students in the region with fewer opting for North America, Western Europe, the UK and Australia – and more deciding to stay closer to home and study in China, South Korea or Japan. And the effect could be permanent.
- Traditional host countries and countries seeking to build GDP through international students will be required to intensify their marketing offerings if they want to compete for international students as the capacity of families to buy into international education on the scale they had is now gone.
- Disruptions to global mobility, economic recession and political tension between the US and China for example create a situation where internationally mobile students may opt to refrain from studying offshore for their international qualifications or certainly add to the competition for international students by educational institutions.
- The Show gives both exhibitors and visiting roleplayers access to global roleplayers, including educational institutions.
- It provides a fresh approach and access to new recruitment markets.
- It enables wide participation from the global education sector, including emerging products and markets by removing obstacles of cost (travel, stand design, drayage, printing, hours out of office), time contraints, language and cultural barriers as well as travel restrictions or fear of international travel induced by COVID 19
- It offers interactive trade functionality that could even outperform physical exhibitions
- It positions exhibitors and sponsors brands in a progressive, tech-savvy and futuristic way that allows for brand innovation, brand equity and that speaks to the needs of the global education sector post COVID.
ABOUT THE VIRTUAL PLATFORM
The platform is globally unique and offers interactive, gameplay-like functionality, which ensures that the two key elements of expos are reached: Entertainment and Trade.
Being on the platform is an engaging and explorative “sensation” with varied sights, sounds and interactions possible. This aids in visitor experience and duration in the show.
Visitors navigate through the venue, into special areas and through the bespokely designed exhibition venue (yes it looks like a real venue) and can choose to interact with exhibitors by activating the menu at each uniquely branded exhibitor stand to 1 instant voice chat, 2 instant text chat, 3 email, 4 download brochure, 5 view company intro or special message and 6 view company video.
Visitors can also choose to listen to workshops or seminars in the “Conference Room” or experience special sponsored features in the show like “Coffee Bar”, “Cocktail Bar”, “Smoking Lounge” or “Entertainment Stage”.
The exhibition is hosted on a web-accessed hub, which means that it is accessible on any device, including handheld, mac and windows pc running any operating system. All users would be required to register to access and with their permission, their movement and interactions in the platform will be captured and form part of analytical reporting.
The hub is secured against phishing, cyber attack and unwarranted content using global security protocols
An estimated 750 companies and educational institutions will participate in the Show – via 25 regional or country pavilions.
- Educational Institutions (Universities, Colleges)
- Online educational companies
- Volunteer, NGO and other international gap year options
- Educational funders
- Educational scholarships
- International Schools
- Language Training
- Student Service Provider
- Embassy or Governmental Organisation
VIRTUAL EXHIBITOR BENEFITS
1. Uber interactivity trade and branding tools, including
- Video display (TV Screen)
- Brochure/Prospectus download (Brochure Holder)
- email through the hub
- instant voice chat
- instant text chat
- branding of your stand
- customised stand options
- additional branding options eg feather banners, banner walls etc
2. Access to motivated and qualified students seeking international education and training options in new, under-developed and diversified student origin countries as well as established markets.
3. Comprehensive visitor interaction analysis and reporting. Database of visitors to your stand.
4. Massive cost reductions. You do not spend on printing, travel, time out of office, drayage, branding, furniture hire etc.
The global partner network, representing 25 countries and wider regions will ensure the participation of the target market across their represented territories:
• Senior School learners
• Unemployed Youth
• Undergrad students
• Prospective Post Graduate students
• Homeschooling Assoc and homeschoolers
• International Recruitment Agents
• Study abroad agents
• Study abroad resources
Whereas traditional shows require expensive hosted and other buyer programs, the virtual overseas studies fair gives unrestricted access to study option-seekers and recruiters across the globe. Visitors are however incentivised to pre-register to attend for exclusive material, previews and post event follow-up.
There is no cost for pre-registered visitors to attend the Show.
1. Access new and exciting study options and products from across the globe
2. Meet and interact personally with key roleplayers and activate relationships and agreements
3. Massive attendance cost savings (no travel, time out of office etc)
4. Enjoy uber, personal, interactivity with exhibitors, incl instant chat
5. “Experience” the show in unique first person view, game-play mode, navigate the decored venue and explore the unique visitor experiences and areas like “Entertainment Stage”, “Cocktail Bar”, “Seminar Room” and “Coffee Bar”.
Click here for a recent video review of an exhibition hosted in the same virtual platform:
Click here for a short video preview of the Virtual Exhibition Platform:
The International Virtual Tourism Show is highlighted by a unique selection of country partners from Africa (South Africa, Ghana, Rwanda, Zimbabwe), South America (Mexico, Brazil), Europe (Poland, UK, Greece, Portugal), Middle East (Turkey, Iran) and the East (Russia, South Korea, Japan, Thailand, Indonesia, Phillipines, Singapore, Malaysia, India and China). This unique selection of destinations and roleplayers represents the emerging and most exciting opportunities to the global travel buyer and will be marketed as such.
Unique tourism products from across the globe are welcome to join this collective.
For information about how to become a country agent for the International Virtual Tourism Show – email Andrew Binning (firstname.lastname@example.org)
22h00 – 04h00
20h00 – 02h00
19h00 – 01h00
18h00 – 12h00
17h00 – 23h00
16h30 – 22h30
16h00 – 22h00
15h30 – 21h30
15h00 – 21h00
14h30 – 20h30
14h00 – 20h00
13h00 – 19h00
12h00 – 18h00
12h00 – 18h00
12h00 – 18h00
11h00 – 17h00
07h00 – 13h00
06h00 – 12h00
06h00 – 12h00
05h00 – 11h00
03h00 – 09h00
12h00 – 06h00
CONTACT THE ORGANISERS
For enquiries, a more personalised Quotation and Bookings contact your country representative.
Host, Partner and Event/activity Sponsorship options exist for early movers. These include naming and branding rights to the event or specific activities or areas including “Entertainment Stage”, “Matchmaking”, “Coffee Bar” etc.