15 – 21 November 2021 | Durban, KwaZulu Natal | South Africa

You are invited to trade with Africa’s automotive roleplayers at the continent’s largest automotive meeting place and trade show under the theme

“Building Bridges for a successful AfCFTA”

The Automotive Tradeshow (exhibition), match-making and African Association of Automotive Manufacturers (AAAM) Forum (seminar) puts a dedicated and intentional focus on trade opportunity in the African automotive sector, where explosive growth opportunities are forecast.


The IATF – which connects the African continent’s policy-makers and business –  has underlined its ambition to mobilise the automotive sector in Africa.


Why Exhibit?
  • Secure market share (brand building) and agreements by showcasing your product, service or brand to a Pan-African and global automotive audience of decision-makers and business owners.
  • Make one-on-one match-making appointments with African executive suppliers and buyers ahead of exponential growth forecast in Africa’s automotive sector. The African Continental Free Trade Area is anticipated to be fully operational in January 2021, when the development of regional value chains could see new vehicle sales increase from 1 million to 5 million units a year across Africa – Afreximbank.
  • Gain strategic insight around opportunities for auto manufacturing (including raw materials) for entry into a single integrated African market of over 1.3 billion people with a combined GDP of over US$2.5 trillion.
  • Gain free access to the African Association of Automotive Manufacturers (AAAM) Forum, which will explore the Pan African Auto Pact – a  potential gamechanger for the development of the African automobile market.


The decision to grow the automotive sales focus and to promote automotive manufacturing, strengthens the value proposition for all participants and places a dedicated spotlight on the automotive sector, which now has its own exhibition hall at IATF – placing automotive manufacturing at the forefront of thinking pertaining to African trade and industrialisation.


Inkanyezi has an exclusive agreement to manage a dedicated and concentrated Automotive focus at IATF, which includes the Automotive Exhibition (dedicated hall) and the AAAM Automotive Forum, the overall theme being “Making the Pan African Auto Pact a reality”.


Africa is a key trading opportunity for the automotive sector. Today, intra-African trade is only 16% of total African trade. That is why we are partnering with the Intra African Trade Fair. No other event brings together more professionals under one roof. In 2021, IATF’s theme will focus on the newly-launched African Continental Free Trade Area (AfCFTA) – a single market for goods and services across 55 countries, aimed at boosting trade and investment

“The Pan-African Automotive Pact” – AAAM Presentation

IATF2021 Automotive Fact Sheet – Arabic

IATF2021 Automotive Fact Sheet – French

IATF2021 Automotive Fact Sheet – English

Who Attends?

Continental and global buyers and sellers, including executives and business development and market expansion managers in:

  • Parts manufacturing
  • Parts supply
  • Parts Distribution
  • Vehicle dealerships
  • Vehicle Manufacturing, including OEMS
  • Component Manufacturers
  • Vehicle accessories
  • Oil, lubricants and Gas
  • Vehicle electronics
  • Vehicle security
  • Vehicle maintenance
  • EV supply
  • EV accessories
  • Vehicle Finance (incl insurance)
Dave Coffey
Chief Executive Officer
African Association of Automotive Manufacturers (AAAM)

About AAAM Automotive Forum


The AAAM Automotive Forum will be a key feature of IATF 2021’s Automotive value proposition from November 15-21 at the Durban ICC, KwaZulu Natal, South Africa.


Countries with successful automotive industries benefit from the significant economic contribution that this industry provides. With the motorisation rate in Africa, at a fifth of the world average, a huge opportunity exists on our continent. Where countries have the political will, an automotive ecosystem can be created that facilitates vehicle demand, whilst attracting global manufacturing as well as supply chain and service investments, along with the development initiatives to enable their competitiveness.The AAAM Automotive Forum will unpack why the Pan African Auto Pact can become a reality if regional economies collaborate by diversifying, enabling scale and competitive growth within the AFCFTA amidst a changing technological landscape.


Dave Coffey, CEO of the African Association of Automotive Manufacturers (AAAM) highlighs the huge potential of African markets to be the next major opportunity for the global and domestic automotive sector with its young demographic profile, rapid population growth and urbanisation, burgeoning middle class and technology all suggesting exponential growth in demand. “We regard the ‘Pan African Auto Pact’ as the potential gamechanger for the development of the African automobile market, through its potential to connect African regions to create a harmonised portfolio with distributed value chains and manufacturing, started with a ‘coalition of the willing,” he said.


About the Intra African Trade Fair


The Automotive Tradeshow, incorporating the AAAM Forum is part of the IATF2021. Organized by the African Export-Import Bank (Afreximbank) in collaboration with the African Union and hosted by the Government of Rwanda, IATF2021 will provide a platform for entry into a single market of over 1.2 billion people joined together by the African Continental Free Trade Area, serving as a marketplace bringing together continental and global buyers and sellers and showcasing goods and services. It will enable stakeholders to share trade, investment and market information as well as trade finance and trade facilitation solutions designed to support intra-African trade and African economic integration. In addition to establishing a business-to-business and a business-to-government exchange platform for business deals and advisory services, IATF2021 will also operate a Virtual Trade Fair on an interactive online platform accessible to all. It will also focus on Africa’s creative economy as well as the automotive industry with dedicated programs. A Conference will run alongside the exhibition and will feature high-profile speakers and panelists addressing topical issues relating to trade finance, payments, trade facilitation, trade-enabling infrastructure, harmonization of trade standards, industrialization, regional value chains and investment.


CLICK HERE for more information about the IATF

Contact Inkanyezi Event Organisers ( for the automotive value-proposition and/or view



The Association of African Automotive Manufacturers (AAAM) will use the Automotive Show at IATF in Durban this year to advance the development of regional manufacturing  chains to address systemic unemployment and poverty in Africa.   AAAM CEO Dave Coffey said...

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The world is viewing Africa's automotive market as the final frontier. While markets are saturated across the globe, the only real growth for the global auto industry is Africa.   The global automotive market is approximately 95 million vehicles – including 28...

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Since 1998

Organisers of the South African Automotive Week 2007

Organisers of the South African Automotive Week 2009

Organisers of the South African Automotive Week 2012

Organisers of the South African Automotive Week 2014

Organisers of the NAACAM Show 2016

Organisers of the NAACAM Show 2018

Organisers of the IATF Automotive Vertical 2021

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